http://en.wikipedia.org/wiki/Web_2.0
I'm told it's all about the network. Making it happen through exposure and slow creep of reputation. Time to clear my head, time to catch up on forgotten work.
How is anyone supposed to get their novel published, let alone made into a movie, without getting the word on the street? If the street happens to be an information superhighway littered with similar leaflets and flyers, notices and alerts, we can't let that stop us.
Time to join the chorus.